The Brannock Device... The Industry
Standard for Over 70 Years
Designed in 1927, The Brannock DeviceŽ foot-measuring device is a must
in all retail footwear stores. Our device's measuring accuracy, quality
construction, and simple, yet completely functional, design is what has
made genuine Brannock measuring devices the standard in the footwear
The Brannock foot-measuring device saves salespeople time and allows
them to effectively service more customers, leading to greater customer
satisfaction and ultimately more sales.
Shoe sizes and foot sizes are not the same. The foot needs adequate
room within the footwear for comfort and performance. The Brannock Device
foot-measurer is designed to indicate the correct shoe size allowing
enough room for comfort.
By providing a starting point for fitting, our device eliminates
guesswork. All adult models incorporate the same three functional aspects,
heel-to-toe, arch, and width measurements. These three measurements are
critical for properly fitted footwear. With all three measurements
available to the salesperson at the same time an analysis of the foot can
be made without repositioning the device.
Today's footwear is carefully engineered, designed and manufactured for
maximum performance and comfort. To bring out those qualities footwear
must be properly fitted. No matter how well the footwear is crafted; an
improper fit will negate all other aspects. People spend three fourths of
the day in their shoes so a properly fitted comfortable shoe is essential